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Technology from Modiface allows users to try on product via photo and live video on brand's ecommerce pages.
May 25, 2017
By: Christine Esposito
Editor-in-Chief
Estée Lauder, the flagship brand of The Estée Lauder Companies, is launching is augmented reality-based product try-on on Estée Lauder’s web and mobile website, powered by ModiFace. Through augmented reality (AR), users can virtually try-on product shades on their photo or live video while viewing the product on the brand’s ecommerce product pages. ModiFace says its latest Light Field Rendering technology uniquely accounts for the level of light, texture, and shine in the photo or video. “...
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